To make affordable comfort wear for all sizes.
A NOTE FROM OUR FOUNDERS
An experience of a decade and
a half in the domestic industry made us think why should fashion be fast and trending?
Also why imported wear when it comes to durability and quality?
We have always loved Indian wear and respected Indian textiles and artisans.
That's how SMIRO came up.
Smiro is a women's wear label made for all women who believe in simplicity, comfort and long-term usabilty.
It's for all those women who believe in self love .
It's for all the women who want to
spend less and use more.
We believe in body positivity.
We believe good designs
need not be expensive.
We believe in slow fashion.
We believe in comfort dressing.
We believe in MADE IN INDIA
Each collection here is designed to reflect the ease and elegance with which a woman sails through the many dimensions of her life.
Each piece from the collection is handpicked and tailored to perfection to offer comfort in every style.
We ,as a team are committed to grow And nurture this community of achievers as we continue to make Smiro a part of their everyday life.
Komal and Amit.